

Cyber Monday and Black Friday account for a 180% increase in lead acquisition compared to regular shopping days (Socital, 2020).28 countries celebrate Cyber Monday (Campaign Monitor, 2019).During The Great Recession in 2007, Cyber Monday still managed to pull $733 million in revenue, higher than that of Black Friday ($531 million) that year (Comscore, 2008).



This represents a 15.1% increase from the total revenues of Cyber Monday in 2019 (CNBC, 2020).In 2020, the online sales on Cyber Monday reached $10.8 billion, making it the biggest ecommerce selling day of all time (CNBC, 2020).Meanwhile, as the latest Cyber Monday statistics show, big-box retailers continue to reap much bigger sales compared to regular selling days. Even small businesses get a chance to offer their wares to a wider audience and secure large returns. The popularity of Cyber Monday is a big win for online merchants of all scales. And this isn’t just a local phenomenon other nations like the UK posted big numbers as well. In 2020, Cyber Monday became the most significant day for online shopping as it set an all-time record for digital revenue in the US. They will also gain insights on consumer habits and how big the discounts should be to take advantage of a large number of digital shoppers during Cyber Week. By reading, retailers will learn why it is a good idea to slash prices during this occasion. Moreover, it shines a light on the most popular goods as well as the impact of COVID-19 on sales. This article tackles the latest Cyber Monday statistics, recent data on consumer spending, and the preferences of shoppers. As such, Cyber Monday has gone on to become the biggest shopping day for ecommerce, even beating Black Friday in digital sales. Although tech products are usually hot items, shoppers can buy a lot of non-electronic goods at amazingly low rates. The said occasion features some of the largest online discounts one would find all year. Since the dawn of online shopping and ecommerce solutions, Cyber Monday comes as its rewarding conclusion. For American shoppers, the Thanksgiving celebration does not end on a Thursday and neither does it close on a Friday.
